There was a time when loft living called for a bit of “roughing it.” No more. The lofts that people are locating around Midtown Atlanta are proof positive. In the area of Atlantic Station particularly, lofts mean luxury in locations that no longer call for compromise.

Where once urban pioneers saw a way of trading effort for location, comfort for space – where people stepped away from conventional neighborhoods to make what was inside their living space even more interesting than what was around it; where converting a warehouse or a dress factory to a custom-designed condo always seemed to involve swinging a sledgehammer yourself at some point – today the loft is already waiting the day you arrive to meet it.

The Look of the Loft

Open, adaptable space was the attraction that made lofts the residence of choice for artists, entrepreneurs, and “the creative class.” Getting double duty from the word, “loft” is also what they called the elevated sleeping space that many constructed, as a means of keeping the main floor unobstructed. Many first-generation lofts included walled-off bedrooms, and many did not. The platform upstairs made this possible.

The industrial heritage of early lofts left its influence on the aesthetic choices we still see today. In fact, the impact of the prestige that lofts took on has caused even purpose-built homes today to include some of those rough-and-ready design cues. Exposed ductwork is one example. Bare brick walls and distressed hardwood floors, bigger windows and higher ceilings are others. In fact, the influence of loft living on interior design is so pervasive that it takes pausing a minute to identify where it took root.

The Look from the Loft

A word about those windows – being taller than normal, the light of a loft is different, and so is the view. More sky and more skyline greet the eye of the loft resident on a daily basis. What this does to optimism and imagination can be judged by the output of people who’ve chosen to make a loft their home.

As a result, the loft aesthetic even impacts office buildings on occasion. The last, large, privately owned ad agency in Manhattan, for example, was in a converted Port Authority warehouse. It featured bare brick, exposed heating and air ducts, and a vast, bare concrete floor. The mailroom people used Razor scooters to traverse it for their deliveries. Although the offices offered every comfort and convenience, the look of the urban pioneer was considered too cool to resist.

The Life in the Loft

Creativity is a kind of chicken-or-the-egg factor in loft living. It attracts creativity and fosters it simultaneously. In this sense, you might say that the spirit of the loft is the spirit of Midtown itself.

For more information on how to own at District Lofts, visit or contact us at 404.317.1896.

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